Marketing services are any services that are used to create and coordinate marketing activities. Broadly speaking marketing services fall into 4 broad categories and described below.
Strategic Services - any services used in the message design process, which include: industry and channel structure review, product / service segment analysis, customer value proposition identification, messaging framework design and marketing calendar sequence and timing.
List Management Services – any services used to create and manage customer lists. Services include: market segmentation, customer analysis, sourcing acquisition lists, customer database cleaning and updating, newsletter opt in and opt management.
Tactic Delivery Services – are services which facilitate the delivery of a tactic to target customers. Tactic delivery services include: media placement, mail packing and distribution services, telemarketing, web and email hosting, social media, event coordination, sales force support, signage coordination, press release distribution, merchandising and channel marketing.
Lead Management Services – Customer Relationship Management (CRM) services are services related to the management of leads between Marketing and Sales. CRM services include: lead allocation, list updating, Return on Investment (ROI) reporting, and CRM configuration. For more information refer to PROLEAD CRM Services.
Strategic Services - any services used in the message design process, which include: industry and channel structure review, product / service segment analysis, customer value proposition identification, messaging framework design and marketing calendar sequence and timing.
List Management Services – any services used to create and manage customer lists. Services include: market segmentation, customer analysis, sourcing acquisition lists, customer database cleaning and updating, newsletter opt in and opt management.
Tactic Delivery Services – are services which facilitate the delivery of a tactic to target customers. Tactic delivery services include: media placement, mail packing and distribution services, telemarketing, web and email hosting, social media, event coordination, sales force support, signage coordination, press release distribution, merchandising and channel marketing.
Lead Management Services – Customer Relationship Management (CRM) services are services related to the management of leads between Marketing and Sales. CRM services include: lead allocation, list updating, Return on Investment (ROI) reporting, and CRM configuration. For more information refer to PROLEAD CRM Services.